Introduction China’s “cute economy,” also known as the “meng economy” (萌经济), has become a significant …
How Luxury Brands Celebrate the Chinese Zodiac
Appealing to China’s New Year McKinsey forecasts that by 2025, the value of the global …
KOL: The Cornerstone of Chinese Marketing (Part One)
KOL: The Cornerstone of Chinese Marketing will be an article going in-depth about everything you …
Christmas in China and What Brands Can Do To Prepare
Christmas is Gaining Steam Christmas is gaining steam in China, mostly through the influence of …
Australian Brands Need to Rethink How They Reach Chinese Consumers
Digital is the way to go Competition is more intense than ever, and if Australian …
China Retail Industry in 2019 – How Brands Can Achieve Success and Avoid Failure
China – The Powerhouse Economy China is the fastest growing economy in the world, and …
Vantage China Weekly – The Top Headlines In Chinese Marketing (2nd December 2019)
Vantage China Weekly is the number one place for weekly updates about Chinese marketing, China …
Ultimate Guide to Taobao Live Streaming: 17 Lessons From The Top 5 Streamers
This article was inspired by Jing Daily’s ‘6 Tactics from Taobao’s Top E-commerce Live Streamer …
Chinese Economy Slowdown, What’s The Real Story in China?
Is China’s Economy Crashing? There has been significant buzz in recent months about the decline …
Gen Z vs Millennials: What are the Differences in 2019
Generation Z and Millennials Both Gen-Z and Millennials consist of young, digitally savvy individuals. They …