Mid-Autumn Festival and Luxury Mooncakes
The Mid-Autumn Festival is just around the corner, which means that mooncake sales are in full swing. The mooncake has been a part of Chinese culture for more than three thousand years, and is synonymous with the Mid-Augumn Festival. These sweet round pastries are often bought by Chinese families and friends by the dozen, and is a popular gift.
Western brands have jumped on this bandwagon, offering elaborately designed mooncake gift sets. We’ve compiled the best of these campaigns over the past years for you to draw inspiration from.
Top 5 Mid-Autumn Festival Mooncake Gift Sets To Inspire You
Louis Vuitton
Louis Vuitton‘s mooncakes excel in presentation and quality. Inspired by the Necessaire A The tea display trunk, the top of their elegant multi-tier jewelry case-type box opens to reveal individual sliding compartments that house the mooncakes.
Louis Vuitton’s logo is emblazoned across the top. The left side of the “trunk” has a larger opening which contains an exclusive blend of tea made by Mariage Frères — a direct reference to the house’s traditional Chinese tea case.
Giorgio Armani
Giorgio Armani’s 2017 mooncake package was shaped like a classic Kjeldsen’s butter cookie tin. It differs in that it is made entirely of luxurious padded leather. Atop the lid is a simplistic golden crescent moon. Armani’s 2018 gift set had a more culture-rooted design, with an exquisitely made moon and cloud pattern reminiscent of traditional Chinese art.
Armani’s 2017 and 2018 mooncake gift sets both exude luxury and quality, whilst remaining respectful of Chinese culture.
Gucci
Gucci took a more playful approach to their mooncake campaign; six mooncakes are wrapped separately in different color packaging. Four animal-themed stamps, nestled in a small drawer in the front, echo the brand’s animal motifs in this year’s collections.
The mooncakes come in a dome-shaped box decorated with a vintage floral-print. This shows that it’s okay to incorporate a little festive joy into your designs.
Salvatore Ferragamo
Salvatore Ferragamo continues the playful approach through their gorgeous crimson duck motif packaging. Within the packaging, they have added a unique twist to the mooncakes. Each mooncake is roughly the size of a macaron, and are just big enough for a single Gancini logo. They are intended to be consumed in a single bite.
Don’t be afraid to be a little innovative and unique with the design.
Tod’s
Tod’s combines all the best elements seen in the aforementioned gift sets into one breathtaking package. It combines elegance and luxury into a beautiful cube-shaped box. This is thanks to their unique twist of traditional paper-cutting patterns, and a built-in warm light reminiscent of a lantern (a traditional Mid-Autumn Festival motif).
Therefore, Tod’s mooncake gift set is a perfect example of daring, classy, culturally-appropriate and unique all at the same time.
Five things to take away from ‘Mid-Autumn Festival: 6 Mooncake Gift Sets to Inspire Your Brand‘
- The mooncake has been a part of Chinese culture for more than three thousand years, and is synonymous with the Mid-Autumn Festival.
- Louis Vuitton‘s mooncakes excel in presentation and quality. Their elegant multi-tier jewelry case-type box opens to reveal individual sliding compartments that house the mooncakes.
- Armani’s 2017 and 2018 mooncake gift sets both have beautiful moon-designs that exude luxury and quality, whilst remaining respectful of Chinese culture.
- Gucci and Salvatore Ferragamo take a more colourful approach to their gift sets, showing that gold isn’t necessarily the only route for the packaging.
- It combines elegance and luxury into a beautiful cube-shaped box. This is thanks to their unique twist of traditional paper-cutting patterns, and a built-in warm light reminiscent of a lantern (a traditional Mid-Autumn Festival motif).
