670a003f073ff
The Rise of the Cute Economy in China: A Comprehensive Look
Introduction China’s “cute economy,” also known as the “meng economy” (萌经济), has become a significant …
How Luxury Brands Celebrate the Chinese Zodiac
Appealing to China’s New Year McKinsey forecasts that by 2025, the value of the global …
KOL: The Cornerstone of Chinese Marketing (Part One)
KOL: The Cornerstone of Chinese Marketing will be an article going in-depth about everything you …
Christmas in China and What Brands Can Do To Prepare
Christmas is Gaining Steam Christmas is gaining steam in China, mostly through the influence of …
Australian Brands Need to Rethink How They Reach Chinese Consumers
Digital is the way to go Competition is more intense than ever, and if Australian …
China Retail Industry in 2019 – How Brands Can Achieve Success and Avoid Failure
China – The Powerhouse Economy China is the fastest growing economy in the world, and …
Vantage China Weekly – The Top Headlines In Chinese Marketing (2nd December 2019)
Vantage China Weekly is the number one place for weekly updates about Chinese marketing, China …
Vantage China Weekly – The Top Headlines In Chinese Marketing (25th November 2019)
Vantage China Weekly is the number one place for weekly updates about Chinese marketing, China …
Vantage China Weekly – The Top Headlines In Chinese Marketing (18th November 2019)
Social Media May Be Killing Makeup Sales in the West, But It’s Boosting Them in …
Vantage China Weekly – The Top Headlines In Chinese Marketing (11th November 2019)
Alibaba Singles’ Day sales hit $23 billion in first nine hours Chinese e-commerce giant Alibaba …
Ultimate Guide to Taobao Live Streaming: 17 Lessons From The Top 5 Streamers
This article was inspired by Jing Daily’s ‘6 Tactics from Taobao’s Top E-commerce Live Streamer …
Vantage China Weekly – The Top Headlines In Chinese Marketing (4th November 2019)
Acquiring Tiffany Could Be a China Masterstroke for LVMH French luxury giant LVMH — owner …