Vantage Weekly Dec 30

Vantage China Weekly is the number one place for weekly updates about Chinese marketing, China social media and important news regarding brands in China.

Personal data collection rules updated to define app users’ ‘non-consent’

Chinese regulators issued rules to app developers on Monday spelling out what counts as non-consensual personal data collection. The rules provide a more explicit reference for app developers to consult when designing apps and may help them to avoid drawing ire from regulators. The finalised “identification methods for illegal collection of personal information by apps” (in Chinese) document follows draft rules released in May.

Read the complete article by Lavender Au at Technode.

China’s retail sales expected to exceed 40 trln yuan

China’s retail sales of consumer goods reported robust growth in 2019 amid steady overall consumption market development. Sales of consumer goods are expected to exceed 41.1 trillion yuan (about 5.89 trillion U.S. dollars) in 2019, up 8 percent year on year, data from the Ministry of Commerce (MOC) showed Monday. The revenue of the catering industry is expected to gain 9.4 percent year on year, while the proportion of service consumption is estimated to rise 0.7 percentage points year on year. China’s express delivery market is expected to cover more than 90 percent of the country’s rural areas this year, and the growth rate of cross-border e-commerce retail imports is expected to exceed 30 percent, said the MOC.

Read the complete article by Huaxia at Xinhuanet.

Roger Viver Appoints Post-00s Star Ouyang Nana as Their Spokesperson in China And More

Roger Vivier, of the Italian luxury goods group, Tod’s, recently announced that Ouyang Nana, the 19-year-old musician and celebrity, to be its spokesperson in China. Ouyang Nana, who has a sizable following of 17.63 million fans on Weibo, is often spotted in the ad campaigns from Moncler to Chanel beauty and many more. She is also the brand ambassador of Armani Exchange and Converse in China. Given this, fans are excited about the news, with the announcement on Weibo reposted more than 50,000 times. We shall see if Ouyang Nana can attract younger consumers and rejuvenate Roger Vivier’s brand image in the mainland.

Read the complete article by Ruonan Zheng at Jing Daily.

Sneaker Obsessed: Why Chinese Millennials are Shelling Out More Than Ever for Limited-Edition Shoes

When Sneaker Con launched in China this year — ten years after the sneaker expo was first founded in New York City — their audience was more than ready. Close to 20,000 “sneakerheads” crammed into Shanghai’s West Bund Art Center in May with shoeboxes in tow, buying, selling, and trading prized sneakers like stocks. With streetwear and athleisure are steadily on the rise in China, many are putting their money towards one prized fashion accessory in particular: the sneaker. Limited editions of the likes of Air Jordan, Revenge X Storm, Fear of God Military and the covetable Adidas Yeezy Boost are sold — and often resold — for thousands of dollars. Today, the overall athletic footwear market in China amounts to 9.5 billion USD annually, and as the Asian market grows in size and spending power, Chinese millennials are set to constitute up to 69% of it by 2021.

Read the complete article by Adina-Laura Achim at RadiiChina.

Hong Kong Retail and Leisure Sectors Struggle in Lean Festive Season

The festive season is usually a boom time for Hong Kong’s retailers, restaurateurs and bar owners. But this year, many in the protest-rocked city are fighting for survival. Demonstrations on Christmas Eve, Christmas Day and Boxing Day, which started as a deliberate attempt to disrupt festive shopping, were just the latest blow in eight months of unrest that have scared off visitors and devastated Hong Kong’s main retail and tourist attractions.

Read the complete article by Staff at Financial Times.

How Chinese tourists have changed over the past decade – from flag followers to free spirits

Like digital photography and the climate, Chinese outbound tourism has changed significantly in the past decade, although only one of the three has become objectively worse. In 2010, a mere 57 million travellers from the Middle Kingdom crossed the nation’s borders in search of overseas adventure. This year, the China Outbound Tourism Research Institute estimates, that number could reach 180 million, although, admittedly, the prediction was made before unrest took hold in Hong Kong and while “patriotic” (read: domestic) tourism was being promoted to help boost a slowing economy.

Read the complete article by Mercedes Hutton at South China Morning Post.

Top 0.5% of International Shoppers Account for 17% of Global Tax Free Spending, Says Study

Global Blue has reported that ‘international elite shoppers’ – or the top 0.5% of tax-free spenders – account for 17% of global tax-free retail income. The tax-free shopping specialist said that international elite shoppers travel on average about three times a year, over approximately 15 days, and spend an average of €55,000 (US$61,000) across 12 different transactions. The Global Blue research reveals that Europe is the preferred destination for international elite shoppers, with France the most popular (36%), followed by the UK (31%) and Italy (31%). In Asia, Japan is the most popular destination (21%), ahead of Singapore (16%). While Europe accounts for a higher footfall, the country which receives the highest spend per individual elite shopper according to Global Blue is Singapore, with an average spend of nearly €56,000 (US$62,000) per year. It notes that this is fuelled by high spend in the watches and jewellery category. The UK is Europe’s highest benefactor, receiving €35,000 (US$39,000) per elite shopper, with department stores attracting a large share of the total spend.

Read the complete article by Mark Lane at Jing Daily.