Little Red Book Marketing

Little Red Book or Xiaohongshu (小红书) is one of the fastest growing social e-commerce apps in China. It combines product discovery and user-generated content (UGC), with direct purchasing functionality. While Western platforms such as Instagram have only recently started adding full-scale e-commerce functions, Little Red Book already has a sophisticated level of these capabilities.

It has created a thriving community of user interactions, careful curation, and authentic information sharing among its 85 million active users. Let us help you get started!

What we offer:

We have a passionate and creative team of experts at Vantage Digital who will create a Little Red Book marketing campaign custom-fit for you based on your products, target audience and brand identity. Once your account has been set up, we will begin to create content, list products, track analytics and build up a community.

Our Little Red Book strategy will spread brand awareness, promote campaigns, and incentivise purchasing. We will:

  • Publish content that is close to your target audience’s daily life; set up hypothetical scenes encountered in daily life, show how the product can improve life quality, and show instant relatability;
  • Provide authentic product insights; products testing, before & after comparison using everyday users or KOLs, product ingredient analysis, guides of applying products;
  • Address the followers’ pain points; dig out what are the common pain points (dry skin, dark circles, wrinkles) for the followers, and how they can be solved by the products;
  • Reward followers and past customers; promotional discounts, early view of upcoming product, surprise free gift, etc.

At Vantage Digital, we believe in going beyond for all our clients. That’s why we’ll also incorporate elements from all your Chinese social channels like WeChat, Weibo etc. to take your Little Red Book strategy to the next level.

For example, if you have a Weibo brand account for micro-blogging and brand information sharing, we will integrate that with your Little Red Book profile to provide the ability to review and research any products of interest further. This provides Chinese customers with a full pre-sales experience to guide them through the sales funnel – and, with an integrated e-commerce link – facilitate the ultimate conversion to purchase.