Chinese Cross-Border E-Commerce Strategy

Australian business tapping into the Chinese cross-border e-commerce (CBEC) market will immediately afford access to over 800 million potential shoppers. Thanks to rapid urbanisation, increased affluence and digital commerce, Chinese consumers are increasingly looking to purchase products from international brands. CBEC offers a seamless opportunity for brands to reach these consumers.

Some of the top Chinese CBEC platforms are:

Little Red Book is the fastest growing e-commerce platform in China. It is affordable, offers social e-commerce integration, and has over 85 million MAU. It combines product discovery and user-generated content (UGC), with direct purchasing functionality.

Kaola.com is leading the cross-border e-commerce market in total market share. Kaola’s most prominent demographic are professionals aged 20-45, with high buying power seeking quality, authentic brands. Along with quality, Kaola also guarantees speed and convenience.

Tmall is the largest B2C e-commerce platform in China. It allows businesses to sell directly to millions of customers throughout China. Tmall allows brands to personalise the user experience through their highly customisable flagship store infrastructure.

Tmall Global allows international brands to sell to Chinese customers without requiring a legal entity, warehouse or staff in China. This means selling to the largest e-commerce marketplace in the world without time, money, and legal regulations holding you back.

How can we help?

Vantage Digital has years of experience setting up and scaling sales through platforms like Little Red Book, Tmall, Tmall Global, Kaola.com, and more.

We will help you choose and establish yourself on the right platforms for your products. We will analyse and assess the suitability of each Chinese e-commerce platform for your brand and sales targets. Our team will develop a tailor-made CBEC strategy integrating the elements of appropriate platforms to maximise overall sales and synergistic effects, while at the same time balance brand positioning and customer experience.

Chinese E-Commerce Market Research

At Vantage Digital, our team will help you spend less and do more. Consumer insight and target group segmentation is the key to developing a complete Chinese digital e-commerce strategy.

We can work with your team and complement their existing research insights OR; perform our own research with our in-house experts.

• We conduct primary & secondary research to understand the underlying motivation behind why Chinese consumers will buy your products online;
• We map out the online consumer journey for your brand, product or services;
• We will create customer segments of your existing and potential online buyers to maximise targeted outreach.

 

At Vantage Digital, we firmly believe in high-impact marketing strategies that maximise sales and outreach. Whether it be platform set-up or providing a complete Chinese cross-border e-commerce strategy, we have a team of professionals that will guarantee excellence, and results.