Introduction China’s “cute economy,” also known as the “meng economy” (萌经济), has become a significant …
How Luxury Brands Celebrate the Chinese Zodiac
Appealing to China’s New Year McKinsey forecasts that by 2025, the value of the global …
Christmas in China and What Brands Can Do To Prepare
Christmas is Gaining Steam Christmas is gaining steam in China, mostly through the influence of …
Australian Brands Need to Rethink How They Reach Chinese Consumers
Digital is the way to go Competition is more intense than ever, and if Australian …
Ultimate Guide to Taobao Live Streaming: 17 Lessons From The Top 5 Streamers
This article was inspired by Jing Daily’s ‘6 Tactics from Taobao’s Top E-commerce Live Streamer …
Gen Z vs Millennials: What are the Differences in 2019
Generation Z and Millennials Both Gen-Z and Millennials consist of young, digitally savvy individuals. They …
Mid-Autumn Festival: 5 Mooncake Gift-Sets to Inspire You
Mid-Autumn Festival and Luxury Mooncakes The Mid-Autumn Festival is just around the corner, which means …