Introduction China’s “cute economy,” also known as the “meng economy” (萌经济), has become a significant …
How Luxury Brands Celebrate the Chinese Zodiac
Appealing to China’s New Year McKinsey forecasts that by 2025, the value of the global …
KOL: The Cornerstone of Chinese Marketing (Part One)
KOL: The Cornerstone of Chinese Marketing will be an article going in-depth about everything you …
Christmas in China and What Brands Can Do To Prepare
Christmas is Gaining Steam Christmas is gaining steam in China, mostly through the influence of …
Australian Brands Need to Rethink How They Reach Chinese Consumers
Digital is the way to go Competition is more intense than ever, and if Australian …
China Retail Industry in 2019 – How Brands Can Achieve Success and Avoid Failure
China – The Powerhouse Economy China is the fastest growing economy in the world, and …
Vantage China Weekly – The Top Headlines In Chinese Marketing (2nd December 2019)
Vantage China Weekly is the number one place for weekly updates about Chinese marketing, China …
Vantage China Weekly – The Top Headlines In Chinese Marketing (25th November 2019)
Vantage China Weekly is the number one place for weekly updates about Chinese marketing, China …
Vantage China Weekly – The Top Headlines In Chinese Marketing (18th November 2019)
Social Media May Be Killing Makeup Sales in the West, But It’s Boosting Them in …
Vantage China Weekly – The Top Headlines In Chinese Marketing (11th November 2019)
Alibaba Singles’ Day sales hit $23 billion in first nine hours Chinese e-commerce giant Alibaba …
Ultimate Guide to Taobao Live Streaming: 17 Lessons From The Top 5 Streamers
This article was inspired by Jing Daily’s ‘6 Tactics from Taobao’s Top E-commerce Live Streamer …
Vantage China Weekly – The Top Headlines In Chinese Marketing (4th November 2019)
Acquiring Tiffany Could Be a China Masterstroke for LVMH French luxury giant LVMH — owner …
Chinese Economy Slowdown, What’s The Real Story in China?
Is China’s Economy Crashing? There has been significant buzz in recent months about the decline …
Vantage China Weekly – The Top Headlines In Chinese Marketing (21st October 2019)
Singapore’s Luxury Apartment Market Is Hot, Thanks to China The luxury end of Singapore’s residential …
Vantage China Weekly – The Top Headlines In Chinese Marketing (15th September 2019)
Chinese millennial mothers are changing the face of luxury childrenswear retailing A new report by …
Gen Z vs Millennials: What are the Differences in 2019
Generation Z and Millennials Both Gen-Z and Millennials consist of young, digitally savvy individuals. They …
Mid-Autumn Festival: 5 Mooncake Gift-Sets to Inspire You
Mid-Autumn Festival and Luxury Mooncakes The Mid-Autumn Festival is just around the corner, which means …
Vantage China Weekly – The Top Headlines In Chinese Marketing (8th September 2019)
Chinese Specialty E-Platform Aomaijia signs on new Aussie brands A Chinese e-commerce player focusing solely …
The Most Important Guide To Chinese Marketing In Australia 2019
Chinese Australian Marketing China is the most lucrative market in the world. This is thanks …
Vantage China Weekly – The Top Headlines In Chinese Marketing (1st September 2019)
Luxury Brands Want To Attract Chinese Consumers. But Why Do They Keep Getting It So …
China’s Third-Party Payment Solutions: Alipay, Tenpay and UnionPay?
History Behind Chinese Third-Party Payments In order to understand China’s online third-party payment market, we …
Your Guide to Cross-Border E-Commerce in China 2019
What is Cross-Border E-Commerce? Cross border e-commerce (CBEC) is the buying and selling of overseas …
Introductory Guide to WeChat for Businesses
Introduction to WeChat With such a vast digital cluster at our fingertips, it can be …
Chinese Zodiac Campaigns Criticised by China
The Modern Chinese Consumer Chinese consumers grow more sophisticated each year (thanks to the progression …